Our Story

Laying the Foundation
Our story begins with a strong partnership. Between 2008 and 2011, we collaborated with RRCable, a renowned industry leader, to gain valuable expertise in the electrical and technology sector. This association helped us build a solid foundation, shaping our understanding of power solutions and innovation.

The Birth of Sixty One Dubai Fzco

Start of our journey in innovation

With a clear vision to revolutionize power track solutions and smart technology in India, Sixty One Dubai Fzco was officially launched in 2011, marking the start of our journey in innovation. Our Power Track system offers safe, flexible power distribution for modern spaces, while our Bed Head Panels provide integrated solutions for hospitals, combining medical gas, electrical, and lighting needs. Together, these cutting-edge products reflect our commitment to smarter, safer, and more efficient environments.

Pushing Boundaries with Sixty One Dubai Fzco Design

Dedicated to modern design standards and technological excellence

As we grew, so did our commitment to innovation. In 2013, we established Sixty One Dubai Fzco Design, a dedicated research and development arm focused on modern design standards and technological excellence. This move allowed us to continually refine our products, ensuring the highest quality and functionality.

‘Make in India’ and Rapid Growth

Expanding our manufacturing operations

With India’s push for local manufacturing, we proudly became a part of the ‘Make in India’ initiative. Between 2014 and 2019, we expanded our manufacturing operations, bringing advanced technology and smart solutions to homes and businesses across the country. This period was a turning point, as we strengthened our presence and set new industry standards.

Navigating the Challenges of COVID

The COVID-19 pandemic posed unexpected challenges, but our resilience never wavered. Even in the toughest times, we remained committed to supporting society and industries, ensuring continuity in operations while delivering critical power solutions. Our team’s dedication and innovation kept us moving forward.

Worldwide Reach: Sixty One Dubai Fzco by 61, Powered by Dubai.

In 2023, we took a major leap by expanding into Dubai, marking a significant milestone in our global journey. This expansion wasn’t just about business—it was about bringing cutting-edge technology and smart solutions to the Middle East. Our initiative ‘61 Dubai’ further solidified our presence, introducing next-generation innovations to the region. But our vision didn’t stop there. The same year, we extended our footprint to Australia through LnL Australia, bringing our expertise to a global audience.

Made in UAE

With a relentless drive for growth and innovation, we are set to achieve another milestone in 2025—the launch of ‘Made in UAE’ products. This marks a new era for Sixty One Dubai Fzco, where we not only expand our reach but also reinforce our position as a global leader in power solutions and smart technology. Our journey continues, and we are excited to see what the future holds.

Our mission is to power a smarter, safer world.

Our journey began with a strong partnership and a clear vision. Launched in 2011, Sixty One Dubai Fzco set out to revolutionize power track solutions and smart technology. Today, we are a global company, bringing our cutting-edge solutions to homes and businesses across the world.

Image of a woman looking out a car window

For over a decade, we have been dedicated to creating innovative power solutions that seamlessly fit into your lifestyle. Sixty One Dubai Fzco provides access to cutting-edge technology and intelligent design, allowing you to create smarter, safer, and more efficient environments. Our promise is that we will always meet you where you are, with products that combine reliability with modern design and functionality.

The Sixty One Dubai Fzco Difference

2,500,000+ Power Trackssold worldwide.

600+ Employeesacross countries and continents.

10+ Yearsof innovation and product development.

15+ Global Partnersextending our reach to new markets.

Commitment to Quality

We are committed to delivering the highest quality in every product, ensuring safety and reliability for every customer.

Modern Design & Technology

Our dedicated R&D team focuses on modern design standards and technological excellence to continually refine our products.

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Our Values

We Are One Team

We succeed together, embracing the diversity of our locations, perspectives, and experiences. Our team is united by a shared purpose and a collaborative spirit that drives our collective success.

Customer Centric

We are dedicated to building products that celebrate and support the unique needs of our customers. We meet people where they are, connecting with empathy and a passion for finding the right solution.

Trust Matters

We show up with integrity and prioritize your trust in our products and company. We do the right thing, even when no one is looking, and our community can always rely on us.

We Aim Higher

Good enough isn’t good enough—we are bravely curious and optimistic. We challenge the status quo, take risks, and explore new possibilities to execute with excellence.

We Find Solutions

We confront obstacles head-on. Even if we disagree, we share one common goal: solving the problem, together.